RICHVALE, CALIF. — Lundberg Household Farms, a maker of rice and quinoa merchandise, has unveiled a brand new brand, web site and snack, a part of a model refresh for the 84-year-old firm.
“We’re excited to share this new chapter within the Lundberg story — one which displays our rice farming roots whereas cultivating our relationship with a brand new technology of Lundberg customers,” stated Susan Shields, vice chairman of promoting.
Among the many adjustments going down at Lundberg is the launch of a brand new brand. Described by the corporate as “clear and up to date,” the pared-down brand encompasses a Heritage Blue badge and rice panicle created to resonate with right this moment’s grocery buyers. It marks the seventh brand change for the corporate however the first redesign in 20 years.
The brand has developed from the Lundberg identify in block letters on luggage of milled rice within the Sixties to a woodcut portrait of the founding brothers within the Nineteen Eighties to a pastoral farm scene in 2001. Lundberg first launched the badge form in 1994, and within the new design, the corporate’s iconic rice panicles stay in a bigger, simplified type of the badge.
Lundberg additionally has up to date its web site, Lundberg.com. The up to date web site options intuitive performance and navigation to movies, a brand new weblog and an expanded format to share Lundberg’s historical past, grains, sustainability initiatives and household of merchandise. The web site additionally consists of recipes full with pictures, in addition to particulars on the place to purchase every product.
Along with the brand new brand and refreshed web site, Lundberg introduced the introduction of Natural Rice Cake Minis. The hexagon-shaped Rice Cake Minis are skinny, crispy, and are available in 5 flavors: sea salt, white cheddar, apple pie, ginger seaweed and buffalo ranch. The bite-size snacks are USDA-certified natural, Non-GMO Mission verified, 100% complete grain and gluten-free.
Lundberg stated it has partnered with TerraCycle on the Rice Cake Minis packaging to make sure its recyclability.