SALT LAKE CITY — The federal Financial Growth Administration (EDA) is awarding a $1 million CARES Act Restoration Help grant to the Utah Workplace of Tourism.
The funds introduced Tuesday will assist the state’s response to the financial impacts brought on by the coronavirus pandemic.
Because of the deep and lasting impacts COVID-19 has had on the tourism business, the 2020 CARES Act allowed the EDA to supply help, for the primary time, to “journey and tourism-related advertising campaigns.”
The Utah Workplace of Tourism’s two-year undertaking has three distinct elements:
- An business coaching program
- Vacation spot restoration plans
- An in-state advertising marketing campaign
“Our purpose is to coach the tourism business in best-practices to thrive in a post-pandemic world, put together our particular person locations for financial restoration, and encourage residents to journey responsibly in Utah” mentioned Vicki Varela, Managing Director of Utah Workplace of Tourism. “These tasks contact on all areas that COVID-19 has affected — our work, enterprise abilities, group preparation, and mitigating the affect of visitation on our public lands.”
The grant, to be matched with $250,000 in state funds, is anticipated to create 256 high-pay and high-skill jobs.